Cora x Maman
focus: brand partnerships, influencer campaign creation and management, IRL activations, community building
Cora, a natural period care brand, tasked me with creating their New Year New You campaign to build a community, promote brand awareness, and destigmatize conversations around period health in NYC. I created a partnership with Maman, the iconic French bakery, and developed a custom “comfort” cookie with ingredients that support people on their period. This Cora mini white chocolate raspberry rose cookie was available at Maman’s flagship Soho location.
To celebrate the launch of the cookie, I hosted two influencer events at Maman and gifted Cora products to customers. The results? IRL: lines out the door to try the Cora Comfort Cookie and rave reviews from customers. Digitally: over 1 million people reached through paid influencer content, over 450,000 people reached through organic shares, 50 pieces of UGC, and 6 press hits.
