flowers & coffee with cora
focus: influencer management, IRL activations, social media strategy, community building, brand partnerships
Following the success of our influencer events in the first half of 2024, I wanted to expand our Cora influencer community to my hometown of San Francisco. In August, I brought together eight SF influencers over breakfast, coffee, and a bouquet-making workshop at local flower shop Marigold.
The women experimented with creativity and aesthetic while designing their bouquets, learned about Cora’s natural period care products, and talked to various members of the Cora team that were also in attendance.
The flowers, beautiful venue, and plethora of Cora products lent itself well to photo-ops. Every influencer posted about Cora and the workshop, resulting in 300,000+ impressions for the brand. These women are now a strong part of the Cora influencer network, from posting organically about the brand to partnering with us on other campaigns.
I also assembled a gift bag for each creator to take home, partnering with brands like Mutha, Bubble, and Vacation.
