Cora x madison keys
focus: influencer and editor management, IRL activations, community building
Continuing Cora’s foray into sports this year, we partnered with Madison Keys — #14 in the world for women’s tennis during the 2024 US Open. In addition to Madison posting on Instagram about Cora, our sponsorship included seats in Madison’s box. We leveraged these tickets to bring additional, organic attention to our partnership by inviting local influencers and editors to each of her matches.
Day 1
Influencers: Veronica Slowikowska, Fia James, Yvette Segan
Editors: Isabelle Buneo (New Beauty), Christen Johnson (Cosmopolitan), Iman Balagam (freelance)
After Madison’s first match, I brought our guests to meet her. She signed our Cora hats and tampon boxes, making for the perfect memento
The Cora creative team designed custom US Open merch for our influencers and editors
At her second match, Madison played Coco Gauff in the iconic Arthur Ashe stadium
Day 2
Influencers: Alexandra Berggren, Djouliet Amara