ferver skincare superhero campaign
focus: influencer campaign creation and execution
I worked with Unilever’s new brand Ferver Skincare — a natural, fermented skincare line — to run an influencer campaign around the holidays. They wanted to stand out from the typical holiday campaigns and show how their fermented products supercharge your skincare routine. Fermentation is Ferver’s superpower, so we led a social campaign working with female actors who have played superhero roles in TV and film.
The main talent was actress Lauren Ridloff who played Makkari in Eternals - Marvel’s first deaf superhero. She highlighted Ferver’s “superpowers” in a “Get Ready With Me” style video that racked up 251K views and 35K likes. Lauren even made the Reel in ASL, adding an additional “superpower” to her video.
I also worked with smaller superhero talent Nicole Kang, known for her role as Poison Ivy in the CW’s Batwoman. She created a “Get Ready With Me” TikTok on her routine after being in Poison Ivy’s hair and makeup all day. Both of these women added important diversity in terms of career, race, disability, and age to our ongoing influencer work with Ferver Skincare.