In August of 2023, CeraVe launched their Acne Academy - a week of activities promoting acne and skincare education. They brought in hundreds of influencers from around the world to attend, with stars like Charli D’amelio sharing their authentic skin journeys.

The CeraVe Chile team was in attendance with their two Chilean brand ambassadors: Ignacia Antonia and Francisca Sky. The team reached out to me, needing assistance planning NYC activities and capturing content throughout the week. I gave them a luxury brand trip experience by reserving spots at NYC’s trendiest restaurants, bars, and shows, and worked with a photographer to creative direct their photoshoots and content capture around the city and during the CeraVe events.